OUR

PURPOSE

We aim to contribute to the well-being of families throughout all stages of life.

Our Story

SUPPORTING families
is our greatest legacy

We are part of Plenitud, a pioneering company that provides innovative forms of support to families contributing to their well-being and quality of life.

 

Beginnings

1950
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1950

The origin of this remarkable vision and passion can be traced back to Medellín, Colombia, where Mr. Jesús Oquendo firmly believed in the opportunity to offer everyone a dignified, respectful, and deserved farewell.

1986
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1986
We pioneered the creation of an assistance plan, which consisted of a monthly fee payment to cover a family group. This approach was designed to make it possible for people of low income to have a dignified funeral assistance, and therefore increasing the well-being of society.
1996
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1996
We crossed borders into Venezuela and began our international expansion, bringing more quality of life to the families in this country.
2005
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2005

Our expansion continued with the opening of our branch in Mexico, providing well-being to families with our funeral assistance memberships, and providing coverage to the entire Mexican Republic with 400 allied funeral homes.

2005
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2005

We arrived in the United States as Proteccion Plenitud, Inc.

2017
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2017

We changed our DBA to Assure for Life, a brand endorsed by the Better Business Bureau.

2023
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2023

We changed our corporate name from Proteccion Plenitud, Inc. to Proteccion Plenitud, LLC.

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